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April 23, 2005

Japanese soda-machines zap you with beamed audio

The inventor of a sonic flashlight that projects a narrow beam of sound
at a distance is selling it to Japanese soda-machine vendors so that
they can zap passers-by with seductive cola-pouring sounds.

Thousands of soda machines in Tokyo will soon bombard
passersby with the enticing sound of a Coke being poured, and several
U.S. supermarkets will promote products to shoppers as they walk down
corresponding aisles. Eventually HyperSonic Sound might enable a
nightclub to play disco on one side of the dance floor and salsa on the
other. Ambulances equipped with hypersonic sirens could clear the
streets without waking the neighbors. Norris’ company, American
Technology, sells the devices for $600.

Link

(Thanks, A.V.!)

[Via boingboing]

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